Apple and Microsoft to join forces
Posted by Matthew Cawley under iPhone, News on Thursday Jan 21, 2010Now that’s a title I never though I would be writing down. Based on recent rumours Microsoft are in talks with Apple to make Bing the new replacement for Google on the iPhones.
Microsoft seems to be aiming to push Google off the iPhone ladder to try and get a piece of that lovely money-pie that Google is running away with. Every time a user clicks an advert in Safari from the Google search result, Google gets paid by the advertiser. Microsoft however does not currently stand chance of making money via the same means as users need to download a seperate app for Bing (or mess around with safari) and to be quite honest, who really wants to use Bing for searches. So… with this in mind, Microsoft are meant to be making an arrangement with Apple that will put Microsoft in the lime-light and leave Google resting on the Android front.
A comment from Bloomberg states: “the talks have been under way for weeks, said the people, who asked not to be identified because the details aren’t public. The negotiations may not be concluded quickly and might still fall apart, the people said.”
With over 70 million iPhone users, that would be a massive boost to Microsoft and quite potentially a huge dent for Google.